We all have parts of our job that we enjoy, and parts of our job that we’re not really a huge fan of. As a photographer, I love being behind the camera, building relationships with my clients, and helping them to document memories that last a lifetime. If there is an aspect of my job that I don’t really look forward to, it’s post processing. Sitting down a couple of days after a wedding to sort through and edit a couple, or a few thousand images, is not something I really look forward to. It takes forever and honestly, I’d rather be out taking pictures!! There’s also the marketing aspect of the business. Another dose of honesty: I don’t really like doing it because I don’t really know how. If you ask me about the technical stuff, I can talk your ear off, but when it comes to marketing, I’m not very knowledgeable about that. I was doing some reading on a couple of other blogs and can across a possible answer to the question of how to get better at something you either don’t really like to do, or don’t know how to do. Here is what Angela Pointon, from the Hand Select your Clients blog, has to say about it:
Path A: outsource it
You’ll never realize how bad you are at something until you hand it over to someone who’s awesome.
For instance, I really stink at creating social media content. Even the mere thought of producing and posting enough on social media to make a reasonable impact on any sort of likes or shares gives me an ulcer.
I’m a reader, researcher, and quiet explorer — and by explorer I mean within the safe confines of my office with my exploration device being my Mac.
I am not a prolific sharer.
So it’d be really awesome to outsource this work to someone who can both represent my brand well and who is dying to post stuff. While that’s going on, I’ll be over here reading some article about introverts.
Now, if you’re feeling like the task you happen to dislike isn’t “outsourceable” then you gotta suck it up and get better at it. And it’d be really nice if you could start enjoying it, too. You know, to put an end to that annoying voice of negativity in your head.
Path B: make it your personal project
I’ve always found it fascinating when people take on personal projects just for the heck of it. I’m not a “just for the heck of it” kind of gal, which is maybe why it’s so interesting to me. Most everything I do is done because there’s an end goal in mind.
But I’ve been thinking about personal projects, lately, and how they might actually have some indirect benefits. What if you took on a personal project to get better at (and actually start enjoying) that thing you loathe?
Take Theron Humphrey, for example. He was a studio fashion photographer from New York that up and quit one day to travel the world. He became masterful at iPhoneography and now has an Instagram following creeping closer and closer to 1 million followers every day.
He could probably teach a thing or two to the people at Instagram about how to master Instagram.
While you might not want to start a personal project and have it take over your life, you may end up finding unforeseen benefits. If you’re consciously choosing to keep something on your own plate, take it on yourself and have fun with it.
I’ve been thinking about outsourcing the post-processing part of the business for a while now, and will really consider it this off-season. I think I’ll make the marketing aspect my personal project for the winter. I tend to get into a funk over the winter since it’s cold and somewhat ugly outside, and while I really want to get out and shoot, I don’t want to be outside enduring that crap! If I make marketing my personal project, I can make some progress and grow my business while curing the itch to do something photography related.
I’d like to hear from you on this one. Do you have any other ideas on how to get better at things you either don’t like doing or don’t know how to do? Reply in the comments section with your ideas. I’d love to hear them!
As always, thanks for stopping by to check out my blog. Again, I must ask my readers for a favor. Tell people about my blog. Yes it does help my business but I also try to make informative posts that help both potential clients and other photographers so please share my blog posts on social media platforms and tell other people to stop by. I want to help familiarize the world with some of the processes in photography and teach someone who may be looking for some help. Teaching this stuff also helps me learn more. Again, thanks for stopping by and I’ll see you next week.